SEO, Web Traffic, And Home Page Optimization
Sometimes, creating a website can seem like an overwhelming task. I understand that because I was one of those people who was “looking for something” on the internet back in 1998. My blog had hundreds of posts, videos, audio, and downloads on the home page alone.
My story of success
Luckily for me, today I am not afraid to share my expertise. As a rare person who builds a presence online, I am more than willing to share my knowledge. I figure that if people have a way to identify me as an expert, then the traffic to my site will increase dramatically.
I have a home page about my site optimized for the words “Chocolate.” It makes me Direction and Affiliate relevant.
I have spent the last 11 years building a presence on the internet. After about a year of being online, I realized that most of the information I was presenting had to be gleaned from websites. Not only that, but I had to create separate ebooks for every website that I was involved with. It was a tedious task. I would track down the links to the manufacturer’s site and then send them an e-book. In the ebook, I included a list of websites where you could find the information on that particular website. Some sites were included in the book with my permission, and some were not. One of the sites that weren’t included was AOL.
I recently stumbled across Filet against a search query on the Overture search directory. On Google AdWords, the price for the keyword is $4. Therefore, I was able to see how many searches were being made for the term. I was curious to see if I could raise my search engine placement by advertising on Overture. The result was interesting. Of the 15 algorithmic factors Overture uses to rank sites, Filet came up with none. filet Source whatever site I was looking for.
Overture seems to pick up what I’m looking for and deliver it to me almost immediately. There are other examples of relevancy I want to point out.
- The Title is on the page (ORS)
- The URL is on the page (ORS)
- Heading tag is on the page (ORS)
- The Heading tag is off-page (ENS)
- Keyword density is on the page (ENS)
- Content is on the page (ORS)
Now here’s where I play “on page” link building. The concept of link building is not to link to my site with my company name (it’s too much work already).
The ultimate test of a non-performing link is “does it lead to what I’m looking for?” Here’s an example of a failed link.
If you’re on a search engine looking for research information and you type in “Brain Surgery”, you want to see the information concerning brain surgery. The web page might be about ” investigators” with a different purpose, but if you’re looking for brain surgery then you want completely relevant information.
The other elements that might be considered “on page” on a web page might include specialties, locations, and languages.
What about AdWords?
I have a web site now in English on tapis.com which is described as a site to help people learn how to whats new in internet marketing. When I search for ” tapis” I’m looking for new web sites that contain these words. On this site, I search using ” bombard 100″ which will bring up all the web sites that contain the words bombard and 100.
Using this method you can find out how many people are searching using certain words. You might be surprised how many people search for bombard in pre-Google days.