SEO – Go it Alone Or Hire Help
For any company that wants to increase the reach of their web site to as many target consumers as possible, marketing becomes a necessity. Marketing comes in many forms, and one of the most popular is search engine optimization. So, if you decided to SEO your website alone, this is probably your biggest mistake. Why?
Why it so complex
It is because SEO is a relatively complex task, and people tend to avoid working on tasks that require little to no effort. When you decide to SEO your website, some of the main components that will be involved are keyword research, on-page optimization, off-page optimization, and link building.
So, if you decided to SEO your website by yourself, the first major step is to find out what keywords are the most used by consumers when they are searching for your type of products or services. This can be done through the use of a keyword tool or keyword research tool. These tools will help you to realize which keyword phrases are being used the most in the market. They will also let you get an idea as to how much competition each keyword has and how easy or difficult it will be to reach the top of the search engines for those keywords.
Next, you will need to optimize your website with these keywords. There are several different ways to do this. The first and most important way is through putting the keywords in the right places on your website. The right places include:
Title of your web site
Place your keywords in the titles Place keywords in your H1, and H2 headers Write a page around your keywords using your keywords in the title and the first paragraphs. Leverage your keywords in the copy on your website
Don’t Leverage Your Keywords
You see, the real job of an SEO keyword is to help you get ranked well for a keyword, but there is a catch. SEO keyword placement is done ideally when the keyword is placed at the top of the page, at the beginning of the first paragraph, and then a few times in the copy on the web page. This tells the search engines that this is what the web page is about. But you need to make sure that you don’t overdo it.
So make sure that you strike a balance between keywords and content. Also, it is important to read your copy out loud to yourself. Make sure that it still sounds natural. It also sounds natural to your visitors. Ensure that it doesn’t sound like a list of keywords.
The title of your web site is the single most important indicator of a web page’s relevance for a particular keyword phrase. It is also the single most important reason that a search engine will present in the search results. Therefore you should include your target keyword in your title tag as much as possible while keeping it being as concise and short as possible.
Keyword Density Tool
Density is the percentage of occurrence of your keyword in your copy. The keywords should be used in acceptable density but should not be overused as your website could be penalized for its overly stuffing. The key factor is to work your keywords into your content without overdoing it. Also, make sure that the density reads well.
Heading tags are used to structure your web page. They indicate the main thrust of the page and help both people and search engines understand what the page is about. To assignH1 and H2 tags, place your keywords at the head of the page and continue until all your copy has been completed. Then use the H1 tag for your main heading and H2 tag for your sub-headings.
Finally creates a title and meta description for each of your web pages. When completing your meta description, ensure that you describe in the short form what the web page is about and no more than 3 times, including separated keywords. For your title, include the main two or three keywords and make sure to include the plural or singular version of your keywords.
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