By definition, a landing page is a page that is, or should be, a temporary support tool. Meaning its purpose is to provide some sort of product or service that site visitors can use to continue finding products and services from you going forward. Online marketing experts sometimes call these types of pages simply a Discovery page.

Why it’s vital in SEO

Properly designed Discovery pages are vital to any company’s ongoing success. Discovery is a valuable sales tool, often used as a direct- Sales Presentation tool. Without some type of content to “sell” to your audience, how will they ever have enough reason to buy?

Whatever solution you’re using to drive traffic to your site, make sure that your landing page is designed to highlight one of the primary products or services that you provide. Make sure it matches the overall objective of the page.

You may also consider adding a blog to your site to give you additional content to promote your (“profit”) line of products. Most customers appreciate a chance to hear from you and being able to put faith in you (even in this virtual world of ours). The more you can provide value to your site visitors, the more visitors will want to come back.

So Discovery is always the best way to go. You’ll find that many top listings come from keyword density and organization, as well as, proper context and relevance.

Don’t put all of the same content on each page

If you have a page discussing all of your products or services with a variety of titles, sub-headings, and descriptions, then you have to make sure that you continue to use the content from that page above the fold on all of your other pages as well. You must define the goal of each page and then create the content that best serves that goal.

Make your primary keywords flow with the copy. Experts agree that you should use only a half-time flow throughout the page. Overusing keywords on a page can create a negative effect from what you are striving for – which is to show potential customers that you just don’t know how to write an article. So use a good keyword density to regulate your density.

Keywords should make sense in the context of your article – don’t force them. Rather than trying to assign numbers to all of your keywords, create a system that makes sense to you. The same keywords in different articles don’t always mean the same number when you’re writing – don’t clumsily try to tack on dozens or hundreds of keywords to a page.

One good strategy is to take a found article – one that is on the niche topic – and update it with new information or concepts. This has two benefits:

Many sites are still looking for content for their sites. Maybe they want to pull traffic to their site and generate sales. By finding these sites and adding original content to your site, you’re giving them what they want – information. If they enjoy reading and are informed about your industry, they will be more likely to come back.

Of course, original content is probably what they are looking for. Re-writing articles can generate rewards.

If you haven’t already done so, take advantage of this strategy. Compelling, original content is quickly attracting attention. The critical mass is near. Start getting the ball rolling with article marketing today.

If you are an e-commerce site, use your articles to go into forums and blogs to promote your product. The more active your site is, the more people will buy.

Articles and content

SEO and articles can work together to bring more traffic to your site. A well-written article will be sure to get you noticed. More people are interested in your information than ever, so be sure to use this strategy to help you reach new clients. Original content is quickly becoming an important element in the overall Google strategy. So make sure that you are signing up for it.

Image links are images that have had the meta “alt” assigned to them. These images should not be scaled down, but instead loaded to full size. Search engines cannot read images, so instead of hiding these from their spiders, give them a break!

Web pages made with Flash can be difficult for search engines to read. If necessary, use HTML to display your information. This will help your site be indexed more completely.